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Aleksandra Bzdzikot

PAINTING & ILLUSTRATION

 

02.05.2018

5 Ways for artists to successfully market their skills

How to take your art to the next level?

So, you've been creating art and now you'd like to share it with the public and see the feedback. Rock the world. This is the dream of every artist.

But before rocking the world you need to make sure your art is seen by others. 

 

Here are 5 ways that can help you take your art to the next level.

 

 

 

1. BE ORIGINAL

This can sound like a cliche, as you assume that every artist is original. I understand the need to copy the great masters at an early stage before you develop your own style, but remember to be yourself and always add a personal touch to your creations. 

Even if your version of  van Gogh's "Sunflowers" is different to the original, do not worry. That's what art is all about. The difference. Your personality transferred onto your artworks. 

Think about how you can differentiate yourself in the world full of artists like you. What can be special about your art? Maybe making unique portraits, developing a new technique for landscapes  or painting with your fingers?

 

 

2. TAKE IT TO SOCIAL MEDIA 

For sure you are on Facebook, Twitter or Instagram. Is your art there, too?

If you want your art to be seen use the social media, which are avalable for free. Set up your 'Fan Page' on Facebook or 'Art Business Profile" on Instagram.

 

Why it's better to have separate pages than your own personal profile? 

As a business page on Facebook and Instagram you will be able to know how people react on your posts, as all the insight calculations, visits and reads of your posts will be available to you. 

 

 

My advice regarding instagram: use less popular hashtags. You will increase the chances of being seen, especially by people who will search visual material connected with a given hastag. 

Example: hastag 'art' currently has 359'625'286 posts. If you try 'pencil drawing' you have 5'536'506 posts.

The more you narrow your art to some category, the better for you. 

 

My advice regarding facebook: schedule your posts. If you have a Fb Fan Page it is relatively easy to schedule your posts, which means that they will appear on the wall at a given time and date. It's very convenient, as you can cut out some time to do all your planned Fb posts once a week. You just click 'schedule' and each post will be added with the frequency you're chosen, for example, once a day. 

 

With social media it's essential to hit the 'share' button regularly. If your page becomes dormant or if you won't post for a longer time, your fans can stop following your page or 'unlike it'. Be regular to get more likes and more interaction from your fans as well as other artists. 

 

3. START A BLOG

Think what you could write about. Link your blog to your art website. Every artist is a story-teller and I bet you have something interesting to say. 

People love when you share with them your personal interests or you show them how you make your art. Your public is humans not robots, and for sure they'd like to know what stuff aside from your art, you're making. Don't forget to share some personal sneak-peaks, it can be your travels to get more inspiration, your every day painting routine or the fabulous course you have attended. 

 

 

 

4. CREATE YOU OWN YouTube CHANNEL

Be it a vlog or YouTube channel, in this way you spread your possibilities even further. If the art you make is music - have it on your channel! Share your talent with others. YouTube provides you with more views, even random ones, and the possibility to be discovered as another 'star' :-)

I love talking about the greatest artworks in the art history and out of this passion I created my YT channel "Let's talk ART". I give short speeches about artworks. Usually about the unspoken mysteries that are hidden inside. It's so fascinating. I'd say it's a bit like being a psychologist and getting into somebody else's shoes (biography) to feel the drives that a painter had to create his or her artworks.

 

 

5. APPLY TO BE INCLUDED IN ART BOOKS 

This method may seem a little old-fashioned, but still works. Apply to be included in international art books, which are published worldwide every year. 

Such art books are usually in the form of elegant, hard-cover coffee table books and are distributed to art galleries around the world. 

 

I have been published in two art books published by a leading art published World Wide Art Books, seated in Santa Barbara, US. This year (2018) I had yet another publication curated by Michael Ezra, seated in New York. 

 

 

I hope my hints were of help to you. Let me finish this short article with a quote by George Bernard Shaw:

 

"IMAGINATION IS THE BEGINNING OF CREATION. YOU IMAGINE WHAT YOU WISH FOR, YOU WANT WHAT YOU HAVE WISHED FOR AND IN THE END YOU CREATE WHAT YOU WISH FOR".

 

See you soon!

Aleksandra 

 


Comments

12.05.2018 11:19:36

Hey, are you also a photographer? nice shots!


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